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Monday 20 February 2012

Conversion Optimization

Are you looking to boost your website conversions, lower your bounce rate, and turn more visitors into clients? We will help you accomplish these objectives with conversion optimization Conversion optimization is a method of optimizing your website so that each page leads visitors to get an action that you desire them to take, efficiently converting visitors into clients. Our user experience (UX) professionals employ traditional and behavioral analytics to offer an enjoyable, intuitive and effortless experience for the user. Our goal is to attach with the visitors’ decision-making process that will lead to high conversations.


Behavioral Analytic testing has proved that the page layout, images, colors, call to actions, text formatting, length and placement directly affect conversions. We use behavioral analytics tools to figure out what clients do once they land on your page, what links work, which images catch their eye, what text they are reading and which form fields are hindering conversions. We then advise and implement design, layout and content modify that will facilitate the conversion process for the user.

Conversion optimization is used in each step of the sales process:

• Analyze and evaluate traffic sources to drive worth traffic to your website

• Analyze visitor performance to optimize landing pages and direct visitors through the conversion process

• Maximize goal completion rates to help clients convert successfully

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