Conversion Optimization- Solution Performance

Optimization cycle: Today we’ll be talk about conversion metrics, the numbers that measure a website’s exercise. Obtaining a high conversion rate is the ultimate goal, but looking exclusively at your conversion rates doesn’t paint the full picture.

Bounce Charge: Represents the percentage of a company who leave your site from the page they land on without navigating to another page. Alternately, Exit charge are a lot like bounce charge, except they capture the percentage of the company who leave your website after visiting more than one page. These metrics help you resolve which pages of your site need optimizing, as well as which funnel are most useful.

Average Arrange Value: Gives you a suggestion of how much money people use on your site in a particular purchase. This can be very useful in analyzing the buying habits of

your clients. It can also be insightful to compare this number to the Client Lifetime Value, which tells you how much a client spend on your site across all purchases made. "If your average arrange value" is the same as your client lifetime value it probably means that you have a problem with client retention. However, if your client lifetime value is much better than your average arrange value there is revenue possible and you’re probably doing something right

Checkout Desertion Rate: is the percentage of visitors who add items to their cart, ground on the inspect page, and do not place an order. Checkout desertions plague every website because companies often make poor decisions in designing their checkout pages. This is the place where customer makes their final buying decision, having links that navigate away from this page can lead to poor renovation rates. Evaluating the checkout desertion rate on your site will give insight into where visitors are falling out of the funnel.

Track your website’s Traffic Source: can help you determine which ad campaign are working and which are not. A traffic resource is exactly what it sounds like – a website, poster ad, email campaign, or anything else that directs traffic to your site. Google Analytics has a very cool dashboard that break down traffic by source.